Today I wanted to comment on the Australian Government release taxation statistics for the 2010 – 11 financial year in May and the resulting media interest and commentary and conversations centred on unsustainable negative gearing and the amount that Australian property investors are ‘losing / claiming’ on their rental properties. I’d like to provide some [...]
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Put people in your photos!
As we established in my last article, photos and headlines should work together, always keeping ...
Troy Gunasekera – Where on earth does it cost more than $1m for a property the size of a garage?!
Each week I review numerous sources from property reports to media coverage to glean trends and news stories within property and financial markets. This week my review revealed one of the world’s most expensive places to buy property, and it’s not Australia. This got me thinking about how we truly are the lucky country. Today’s [...]
Troy Gunasekera – Investors return to the safety of bricks and mortar!
Each week I review numerous sources from property reports to media coverage to glean trends within property and financial markets. This week my review revealed several sources touting growth in the housing market to the detriment of other assets classes, particular shares, which are at their lowest levels for a decade. My conclusion: Investors prefer [...]
Put people in your photos!
As we established in my last article, photos and headlines should work together, always keeping HOODOO in mind. Choosing a photo that is not the front of the house, as the main photograph in your ad, is a paradigm shift for most Agents, as the industry has been doing the same old thing, for so [...]
7 Ways To Make Major Real Estate Portals A Thing Of The Past In Your Marketing
With the recent outrage on social media regarding pricing increases on the major portals, Lisa Tremolada has some “calls to action” for everyone about how you can drive traffic to your own website instead of someone else’s. Portals. If you WANT to advertise on the portals – that’s ok – Do it. When you HAVE to [...]
In his own words: Nick Countouris, Richardson & Wrench Glebe
Be on top of the market environment. Have discipline in your systems. Keep your word at all costs. Of European heritage, Nick Countouris was born in Sydney. He earned an Honours degree in Economics from London and Masters in Business from the University of Technology (UTS) Sydney and uses the academic discipline together with his [...]
Powerful Photos for great results
What is the most important part of any ad? The top bit! The very first part of the ad that prospective buyers see. People will never read every ad – rather, they skim from ad to ad, letting the photo and first few words (which is normally the headline of the ad), decide for them, [...]
Supercharging your property management career as a BDM
Business Development Managers (BDM) are increasingly in demand as Real Estate Agencies ramp up their effort to gain market share in the uncertain economic climate. Business development is a combination of strategic analysis, marketing and sales with the objective to grow the Property Management Department by establishing new relationships and increasing opportunities from existing clients. [...]
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