Each week I review numerous sources from property reports to media coverage to glean trends ...
Each week I review numerous sources from property reports to media coverage to glean trends and news stories within property and financial markets. This week my review revealed one of the world’s most expensive places to buy property, and it’s not Australia. This got me thinking about how we truly are the lucky country. Today’s [...]
As we established in my last article, photos and headlines should work together, always keeping HOODOO in mind. Choosing a photo that is not the front of the house, as the main photograph in your ad, is a paradigm shift for most Agents, as the industry has been doing the same old thing, for so [...]
With the recent outrage on social media regarding pricing increases on the major portals, Lisa Tremolada has some “calls to action” for everyone about how you can drive traffic to your own website instead of someone else’s. Portals. If you WANT to advertise on the portals – that’s ok – Do it. When you HAVE to [...]
Be on top of the market environment. Have discipline in your systems. Keep your word at all costs. Of European heritage, Nick Countouris was born in Sydney. He earned an Honours degree in Economics from London and Masters in Business from the University of Technology (UTS) Sydney and uses the academic discipline together with his [...]
What is the most important part of any ad? The top bit! The very first part of the ad that prospective buyers see. People will never read every ad – rather, they skim from ad to ad, letting the photo and first few words (which is normally the headline of the ad), decide for them, [...]
Business Development Managers (BDM) are increasingly in demand as Real Estate Agencies ramp up their effort to gain market share in the uncertain economic climate. Business development is a combination of strategic analysis, marketing and sales with the objective to grow the Property Management Department by establishing new relationships and increasing opportunities from existing clients. [...]
Whilst working with, and conducting auctions and training sessions for literally hundreds of different agents over the better part of the last decade, Dave Eller analysed their behaviour and attitude toward their career and success. During this process he discovered what it took to become a Real Estate Athlete. I have been involved in the [...]
Headlines are absolutely vital for any good ad – in fact, it’s only the headline and/or photo that will determine if the prospective buyer decides to read the ad at all. Scary statistics show that, with all advertising, only one out of five people read past the headline of an ad. When agents say “when [...]
Real Estate Mag Editor and Creator of content, eBook Publisher, Apple Geek, Green Bay Packers fan. Only use my magical powers for good.
Sydney, Australia
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