Macquarie launches residential real estate benchmarking survey

Media Release - Macquarie launches residential real estate benchmarking survey

16 February 2012 – Macquarie Relationship Banking is calling on residential real estate agents to participate in its third Residential Real Estate Benchmarking Survey.  Start Survey - Click HERE.

The benchmarking survey provides an in-depth look at a broad range of factors, including sales metrics, business revenue, costs, staffing, market challenges and growth opportunities, supporting real estate agents in benchmarking their business against their peers and providing valuable information they can use to shape their growth strategy.

Since 2007, more than 730 residential real estate agents from across the country have participated in Macquarie’s benchmarking survey, identifying key drivers of business performance, mapping financial standards and providing a  comprehensive view of industry trends.

Head of Macquarie Relationship Banking’s residential real estate segment, Shaun Bassett, said the survey provides valuable information for those looking to gain a competitive edge.

“Our benchmarking survey provides an in-depth look at a broad range of factors, including sales metrics, business revenue, costs, staffing, market challenges and growth opportunities. It supports real estate agents in benchmarking their business against their peers, both within their respective states and nationally, providing valuable information they can use to shape their growth strategy,” Mr Bassett said.

Macquarie’s last real estate industry benchmarking survey revealed that agents were optimistic about the future, with three quarters of respondents expecting positive growth.  Regional and rural agents were more confident about future growth prospects, with 23 per cent of country firms expecting high growth in the coming one to two years, versus 18 per cent of metropolitan firms.

Commenting on the business environment during the last few years, Mr Bassett said:  “Market uncertainty has continued since our last survey and it will be interesting to see how the reality of business performance fares against the expectations set out by agents two years ago.

“Previously, agents cited the top three drivers of future change as being team culture, cost management and profitability, and marketing.  Team culture and marketing, in particular, are two areas that agents have control over, regardless of market conditions, and it will be interesting to see how and if these elements have been integrated into successful growth strategies,” added Mr Bassett.

By taking part in this FREE SURVEY, agents will automatically receive a copy of the Macquarie Relationship Banking 2012 Residential Real Estate Benchmarking report.  For more information or to participate in Macquarie’s 2012 residential real estate benchmarking survey, please visit macquarie.com.au/benchmarking.

CLICK HERE to participate in these Survey.

For further information, please contact:

Kristen Costandi / Public Relations                                                                                                                 

Tel: (02) 8232 6134   

This information has been prepared by Macquarie Bank Limited ABN 46 008 583 542 for general information purposes only, without taking into account any potential investors’ personal objectives, financial situation or needs. Before acting on this information, you must consider its appropriateness having regard to your own objectives, financial situation and needs. You should obtain independent financial, legal and taxation advice before making any decision regarding this information.