This article was published on May 7,2010 12:06 am Download or Email - 0 comments
Australia’s real estate industry is about to get a major marketing shake-up, with the launch of an innovative program that allows agents, property managers, mortgage brokers and other professionals to provide clients free access to property data.
PriceFinder will launch the Sh@re program as an add-on to its existing Pro Package, on 15 May 2010. The application represents a major shift in the way consumers can access property data. Under the current approach, property data suppliers charge one-off fees to casual customers for price estimates, sales histories or suburb reports.
PriceFinder already provides property industry professionals a quick and easy reference to the estimated sale price, rental price and potential yield of a property within the current market or any time in recent history. PriceFinder also provides access to a revolutionary map-searching tool, recent sales, millions of property photos and listings and much more. Sh@re allows PriceFinder subscribers to allow their clients free access to this information with the click of a button.
PriceFinder's Chief Operating Officer Kent Lardner says this is the first product of its kind in Australia, and he believes it will make a big impact on the property industry. “This is going to be a fantastic marketing tool with so many possibilities,” he says. “Real estate agents could offer access to buyers, sellers and landlords, and mortgage brokers can provide detailed information with new clients – this application is limited only by imagination!” www.pricefinder.com.au.
These have been extraordinary times for the real estate industry. Interest rates are down, housing affordability is up and first homebuyers have flooded the market.
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