Sold Magazine RSS feed http://www.sold-magazine.com.au//rss_feed_6.xml en-us rss_generator Fri, 10 Sep 2010 21:24:13 +1000 With the growing popularity of creating a carbon neutral society and the help of customer friendly technology, the goal of a paperless office has been taken off the backburner and is a lot closer than you think. Story by Craig Thwaites. Thu, 09 Sep 2010 09:37:24 +1000 http://www.sold-magazine.com.au/Articles/the-paperless-office If documenting your systems, procedures and policies is on your “to-do” list, it’s time to stop procrastinating and start creating Quality Management. It’s a big commitment but the benefits will appear in areas of the business you haven’t even considered. Story by Dennise Herrick. Thu, 09 Sep 2010 06:52:19 +1000 http://www.sold-magazine.com.au/Articles/Secure-your-rent-roll-with-quality-systems With so many homes on offer, how do you ensure that your listings attract attention? You need a sales advertisement that demands to be read, whether it’s listed on the internet, in a newspaper, in a window display or on a For Sale sign. Tue, 07 Sep 2010 10:00:00 +1000 http://www.sold-magazine.com.au/Articles/Write-real-estate-ads-that-sell It’s easy to feel overwhelmed by the huge number of tasks required to be completed in order to keep a real estate agency running. Clever agency principals are tapping into a concept that the large corporates have been using for years – outsourcing. Sold Magazine spoke to Elle Whyatt, a businesswoman Tue, 07 Sep 2010 09:26:09 +1000 http://www.sold-magazine.com.au/Articles/outsource-and-grow-your-business The stratospheric rise of online behemoths like Facebook and Twitter is changing the way that smart agents market and list their properties. Social Media is rewriting the rules in the real estate industry and the future of print-based advertising is looking less glossy. Kelly Millar shares her opini Mon, 06 Sep 2010 15:15:12 +1000 http://www.sold-magazine.com.au/Articles/the-glossies-lose-their-shine The world’s best website is useless unless your customers can find it – that’s find it first and find it fast! Eddie Lynch talks about Search Engine Optimisation (SEO) and its importance for your real estate business. Mon, 06 Sep 2010 13:22:28 +1000 http://www.sold-magazine.com.au/Articles/anyone-seen-my-website In a business environment where good relationships are vital, it seems at odds that we have inadvertently chosen to focus our attention elsewhere. So what can be done to improve and build lasting relationships? Story by Michelle Bowden. Sun, 05 Sep 2010 06:49:08 +1000 http://www.sold-magazine.com.au/Articles/Personality-Persuasion Emma Shean recently spoke to Sophie Lyon, General Manager – Property Management division at Philip Webb in an effort to pinpoint exactly what has generated this agency’s success. Fri, 03 Sep 2010 13:48:11 +1000 http://www.sold-magazine.com.au/Articles/the-success-factor Vendors often ask if there is a “right time” to auction and many agents shy away from the hammer in a falling market. Chris Wilson examines market dynamics and says auctions play an important role in any market. Fri, 03 Sep 2010 09:01:34 +1000 http://www.sold-magazine.com.au/Articles/the-right-time-to-auction Your personal style is as much about your etiquette as it is about your appearance. It can be difficult to keep composure and maintain respect in emotionally charged situations, but always remember that the words you utter today may choke you in the future – no matter what level of the busine Fri, 03 Sep 2010 08:00:00 +1000 http://www.sold-magazine.com.au/Articles/work-Etiquette Is your business operating at full capacity? Start your capacity overhaul by taking a look at each business unit in your organisation. Story by Craig Bellgrove. Thu, 02 Sep 2010 09:00:00 +1000 http://www.sold-magazine.com.au/Articles/Increase-your-teams-capacity A real estate success story is very rarely a short story. It is usually a lengthy one with twists and turns along the way. You can limit the twists by focusing on positive thinking and industry-specific training. Story by Tony Rowe Thu, 02 Sep 2010 09:00:00 +1000 http://www.sold-magazine.com.au/Articles/Think-Train-Succeed America’s number one real estate salesman, the legendary Ralph R. Roberts shares some insight on how to up-sell in a down market. Story and interview by Leanne Howard. Thu, 02 Sep 2010 09:00:00 +1000 http://www.sold-magazine.com.au/Articles/How-to-sell-Anything-Anytime Standing out from the crowd starts with breaking out of your comfort zone. Knowledge, service, and hard work are the fundamentals. But where to from there to gain that certain edge? Story by Tony Rowe Thu, 02 Sep 2010 09:00:00 +1000 http://www.sold-magazine.com.au/Articles/Effective-Communication Whether you’re an agent or a property manager, success comes down to how well the negotiation works. It’s a fine art but if done well can deliver real results for both you and the client. Here are some tips on what it takes to manage and lead a successful negotiation. Story by Paula Irvine. Thu, 02 Sep 2010 06:00:00 +1000 http://www.sold-magazine.com.au/Articles/The-Gentle-Art-of-Negotiation To be “proactive” means “to be in control of a situation by causing something to happen”, whereas being reactive is simply “responding to a situation when it happens”. And there is a big difference. Reacting to problems after they have occurred can cause bigger problems and is usually more expensiv Wed, 01 Sep 2010 10:00:43 +1000 http://www.sold-magazine.com.au/Articles/get-proactive Agents often complain that they’re experiencing a listings drought, but a combination of proactive and reactive prospecting activities can lead to an oasis. Christopher Wilson gives his opinion. Wed, 01 Sep 2010 09:37:39 +1000 http://www.sold-magazine.com.au/Articles/i-have-no-listings Do you perpetually break new years’ resolutions? Maybe you struggle with setting goals, or perhaps you can set them with ease but fail to achieve them. If you’re a more visual person, the Dream Board technique may chart your journey to success in 2010. Story by Kirsty Spraggon. Wed, 01 Sep 2010 06:57:30 +1000 http://www.sold-magazine.com.au/Articles/a-sales-odyssey Like a house requires maintenance, looking your professional best does not happen by itself. You need a plan and a budget plus a focused shopping trip every now and then. Building a wardrobe that works is about shopping smarter not harder. Story by Elena Reed. Wed, 01 Sep 2010 04:42:55 +1000 http://www.sold-magazine.com.au/Articles/dress-sharp-look-professional Waterfront properties could be described as the Holy Grail of the Australian Real Estate Market - by buyers and agents alike. The types of properties that sit atop the wish lists of many home owners are also the centre of what many agents view as their 'Dream Job'. Sold magazine examines the quest Mon, 30 Aug 2010 07:07:54 +1000 http://www.sold-magazine.com.au/Articles/beachfront-properties-an-agents-holy-grail